What It’s Really Like Being a Lifestyle Blogger

Lately, I’ve been thinking a lot about blogging and how it completely changed my life in a tiny second. For most people, blogging means two options: something close to rocket science (you do what? blogging? what? next step: googling “blog”) or simply an easy non-sense idea (you have a blog? so you post a picture and are Insta-famous right? that’s it?) folks, this job is a lot, lot more than that.
I’ll be speaking in the name of all my fellow blogger friends, mom bloggers, fashion, food, and lifestyle like myself, who are brave, creative and fearless enough to show the world we are more than an Instagram pic or a fun caption, we have an identity and a community that means the world to us. 
This job is not all about freebies, events and glamour 24/7. It’s becoming my very own professional photographer and a perfectionist one, an Instagram strategist (I plan my grid like a maniac), a social media planner, a PR agent, a model (ha! trying hard there), a fashion guru, a foodster, a writer, a designer, accountant and mainly a magician.
So yes, there’s a lot more than a simple Instagram post or blog post, it’s a lot damn work behind it. If you’re still wondering how to start and how to reach the goal you’ve been wanting for a while, here are some of my best tips for you:  
Consistency is the keyWhen I started about 4 years ago, I was in the middle of my first maternity leave and had absolutely nothing to do, so a blog was the perfect idea to kill time, and that’s how HeyMaca started a while back. Nothing was planned and it was my ultimate hobby. I never thought the endless possibilities you can achieve with a blog or a social media account, like Instagram. After a few (a lot to be honest) bumps on the road, I learned consistency is my holy grail. A colorful life, trendy and cute places, lots and lots of yummy food and fashion are always there with a similar aesthetic and tone.

Errrryday, allll day Creating content is a full-time job friends, jokes aside over here. You’ll be thinking what’s the next blog post you’ll write, the next brunch you’ll shoot, the next coffee shop you’ll visit errryday, all day. I have a strict rule of researching and planning my content at least 4 weeks in advance. Posting at least once a week in this space is a must (two when life is very generous and my babies are peacefully sleeping). Instagram is another game, and a much harder one. I post every-single-day there at least once. I entertain you with silly boomerangs every day and show you a snap of my daily routine, cuz I’m as normal as hell as you guys. So remember this, plan your days, weekends, minutes and show the world how fab life can be!

Tech tricks Some of you have asked me multiple times the apps I use the most, so sharing my top list with you of my day-to-day BBFs is the best idea:
Plann (I use this one to plan my Instagram grid. You’ll love it and *coughs* you’re welcome)
Acolorstory – All my photos, I’d say 90% of them are edited with this app. I have all the packages and use 3 or 4 filters to keep a consistent look.
Retouch – THE-Future. Trust me in this one.
SKRWT – an oldie but a damn goodie, especially for my outdoor shots and shoefies.
and no, I don’t use Facetune… yet.

Have fun, lots of fun!Eat, drink and be real merry every single day! as a blogger, as a friend, as a girlfriend because at the end of the road, life is way too short. Don’t do this just for the money or the fame, do it because it’s your passion. Everything will flow the way you’ll expect to flow, and brands will reach out, partnerships will come in the way. Note: I only collaborate with brands I truly love, use and admire, reflecting a part of my lifestyle and what you could totally expect from me.

Thank you eternally to Sanni for this photoshoot and video, you’re my favorite photographer and I can’t wait for our next adventures!Check her work here

MACA from Sanni on Vimeo.



  1. Michelle @ LeHoarder.com
    February 5, 2017 / 3:21 pm

    I've been an insta fan for a while so I decided to start hitting your blog too. You really are the cutest – I have such a girl crush. I wish I started blogging when my kids were babies…I could have really used the creative outlet. I'm so impressed that you plan so far ahead. I barely know what I'm posting this week let along tmrw LOL. And I confess I don't use any editing apps – I probably should for consistency. But yeah, most people don't realize what goes into a blog post. You're one impressive mama. XOhttp://www.lehoarder.com/

  2. Colleen O'Neil
    February 6, 2017 / 4:02 pm

    Thanks for sharing some of your apps! I can't wait to try some of them out!

  3. Danielle Colding
    February 7, 2017 / 2:53 pm

    I love this post Maca!! It is true, as a blogger, you wear so many hats and I think all of the women that surround us are so incredibly talented! These photos are EPIC!!! Keep in touch,Daniwww.draftsandcrafts.net

  4. Gladys J
    February 8, 2017 / 6:35 am

    This post is my absolute favorite! Blogging with littles is tons of work yet you make it look so easy. You're seriously beyond super talented. Xo TheMotherOverload.com

  5. Mom Wife Foodie
    February 8, 2017 / 12:19 pm

    Girlfriend I love this post. What a true refreshing post. And I'm loving all your helpful tips!xod

  6. Tiffany
    February 10, 2017 / 3:35 am

    I love this fun, behind-the-scenes post! Your photos are always gorgeous – A Color Story is such a great app 🙂

  7. Kristeena Michelle
    February 10, 2017 / 1:51 pm

    From the gorgeous photos to all of your helpful tips, I absolutely loved this post! Definitely taking notes here 😉 Kris xx

  8. Anna Elizabeth
    February 14, 2017 / 9:03 pm

    Love this post, babe!! So true and love the behind the scenes. xo Anna Elizabethwww.lifestylebyannaelizabeth.com

  9. Chloe Sugar
    February 17, 2017 / 5:08 pm

    Such a good post babe, being a lifestyle blogger myself… it's so refreshing to see things from a different perspective! xx Chloe http://www.double-tees.com

  10. Christy Laurence
    June 28, 2017 / 11:49 am

    Such wonderful insight, it's definitely not as effortless as you make your images look!So thrilled to be part of your business journey! Christy from Plann xx