The IG algorithm
The HOT topic of the yeaaaaar is here, the IG algorithm!, and we could talk about it in a bazillion blog posts, but in all honesty, I am SO over it. I don’t consider myself someone near close to the hip term of the era: “an influencer”. Instagram plays a big role in my business, but it isn’t everything, and you should see it the same way. Creating beautiful imagery will, somehow influence people to make an action (it can be a sweet comment, one like, a DM or buying what you own) and over the years, I’ve learned to pick up my battles. Instead of losing my time questioning why Instagram decided to show my hashtags or not each post, I concentrate all my effort in developing a lifestyle brand. HeyMaca is WAY more than Instagram coverage (of course it’s an essential part of my strategy as a content creator, read more here) but, you should spend all your time in things like:
How I curate my content
If you’ve been following on Instagram, you know how much I love design, branding, and photography. I see my Instagram account as my portfolio (imagine a magazine) and my blog as my hub where you get to know me even better. I have a content strategy for each platform:
Consistency and frequency
Two magic words, right? like any job, you have to be consistent in what you do, and this includes:
Invest in equipment
If you’re building a house, I’m sure you’ll go crazy with all the tools you’ll get at home depot to make it happen right? well, friends, this is the exact same over here. This job is a creative and a visual one, so the better equipment you have & the more prepared you are, your content will show well, just THAT. If you love photography, invest in a good camera and lenses (I did it years ago and it’s been the best decision I’ve done to date.
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Couldn’t love this more! Thanks so much for being real here and allowing us to see behind the scenes of your creative thought process it’s very inspiring !
Thank you my lovely friend!!! <3 Adore you!
Hey Maca! Jaja me encantaron los típs y justamente era lo que estaba buscando para organizar mis ideas, en cuanto al equipment que cámara recomendarías a una persona como yo ? (No se nada de cámaras ni edición de fotografía Peroooo me apasiona y estoy dispuesta a aprender). Gracias de nuevo por tu contenido!
Contentisima que te haya gustado! yay!! Asi comence a organizar todo con HeyMaca y espero que te ayude 🙂 De camaras, hay muchisimas opciones, yo recientemente hice un upgrade a una full frame Cano 5D Mark 4 (es un gran investment) asi que aqui te van mis favoritas: Canon – para comenzar antes de lanzarte en full frame: Rebel T7 Fuji – Fujifilm X100F Te envio un abrazo enorme!