The Museum of Ice Cream: New York City Edition

The Museum of Ice Cream: NYC

Who else remember our adventures at the MOIC in Miami?  

After our last visit to New York City last year to Color Factory with the kiddos, this time, I came back to the city with my girl Lucile to attend to the National Stationary Show (for the very first time) and hang together, explore our favourite spots, eat yummy things, in a solo ride, no kids around,  for 48 hours.

Our first stop after NSS? The Museum of Ice Cream: NYC edition. 

If you ask me, I’ve been loving the smorgasbord of food-themed experiential exhibits that have invaded the US the past years, and this one, with 13 sensory installation spread over three floors was no exception.

MOIC- New York City

Everything starts with these epic pink stairs that lead you to different rooms where you can taste different ice creams, play, dance and have a blast with your friends. 

Our favourite rooms of the exhibit? the spiral slide without any doubt (you’ll understand me when you’ll there), the pink ballroom where you can eat a cake pop, the very “Wes” pink subway car ride, and the milkshake lounge where you can dance and find the most beautiful rainbow hallway. 

 The rainbow sprinkle pool is the final room of this interactive experience featuring now an adults-only sprinkle jacuzzi, PLOP.


Museum of Ice Cream: What to Do
MOIC: NYC guide!

The dreamiest hallway? check!

It was the absolute dream to be here with my girls Lucile and Karina (who’s the most adorable ever).

Things to do in New York

The tickets are sold online in hourly blocks but, this time, you can stay inside each room for as long as you want (a very different story to the Miami installation). Some people may find the experience a bit expensive but in my very personal opinion, it’s what you can spend in a brunch with a cocktail. 

The MOIC now has a cafe open to the public, a bigger boutique, and tons of ice cream options during your visit (we were seriously SO full by the end, I couldn’t even try all of them).

NYC things to do with kids

This room was the most beautiful one we’ve all seen. no words.


Maca being Maca, at her very own pink booth. Thank you, baby yoda. I know you did your magic here.

What to do in New York City

Our best tips: 

Visit the experience on a weekday, and the first slot (9:30am). We were the first ones there and it was absolutely perfect! No line-ups, no crazy crowded rooms, it was all by ourselves. 

Carry a water bottle, you’ll eat tons of sugar, so you’ll need it with you. 

The museum is 100% kids friendly! There are many rooms designed for families (including swings and a mini-playground). If your kids have allergies like Nico, just inform at the moment of check-in, they have special care for allergies.

Wear comfy shoes, you’ll walk A LOT.


MOIC: When to go
What to do in Soho
New York Travel Guide 2020
The museum of ice cream New York City
All the info about The Museum of Ice Cream
New York City
558 Broadway, New York, NY, 10012

Opening Hours

Monday: 09:30 am – 9:30 pm Tuesday: CLOSED
Wednesday: 09:30 am – 9:30 pm
Thursday: 09:30 am – 9:30 pm
Friday: 09:30 am – 9:30 pm
Saturday: 09:30 am – 9:30 pm
Sunday: 09:30 am – 9:30 pm
Buy online tickets here

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